Direct marketing sales letters need not be written by a copywriter but they need to provide qualified sales leads. Well thought out sales letters are the key step to closing sales presentations consistently. See how following 3 steps can provide closing sales leads and a cost effective direct sales marketing campaign.

1. First determine what you want your direct marketing sales letters to achieve. Acknowledge that getting sales presentations must be proceeded by advertisement’s goal of convincing prospects to read your marketing sales letters. Quality closing sale leads help result in great sales presentations. Visualize your goals before you begin writing anything. Do you want to generate inquiries (leads)? Do you want to get immediate orders and attempt to bypass the lead sales process? What worthwhile action do you want prospective clients to take? How do you want them to respond? Put your visualized goal in bold writing, and tape it to the front side of your computer. Refer constantly to your goal, as you develop your message. Everything you write should directly support this ultimate goal of closing sales.

2. Estimate how much response you reasonably expect from your direct sales marketing. Not every person is going to respond to your sales letter offer. Just what response are you going to nail down? Is it going to be 1/2%, 1%, or an incredible 3%? Note that scrubbing your mailing to the right prospects only, dramatically shoots up the lead inquiry quality. Aim directly at your best targeted prospects first, as you are going for action and results. You would never imagine how many people respond to everything and do nothing.

3. Gauge how much your campaign to conquer closing sales will ultimately cost. Adding list acquisition cost + printing & mail preparation + postage + time will give your answer. Light that candle in your head, until you brightly realize that the cost of upgrading your contact list is worth every nickel spent. Don’t have your entire campaign go up in smoke shopping for the lowest cost prospect list. The postal service has linked first class postage directly into your mind. Shake in the reality that standard rate postage is a pure money saver not affecting sales lead response at all. Outlay on a postcard is cheapest, but cheap lowers response unless you can drive home your message effectively. An envelope only needs to contain a one sided letter with possibly a reply card. Often the “tri-fold” gives just enough space and options to trigger to enhance curiosity to open it and read the contents.

Use these direct sales marketing guidelines, before mailing letters to potential clients to increase leads and close sales.. If you miss your available opportunity to give sales closing presentations, it is a given fact that you will not be closing sales..