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Log cabins are always considered as a better option over modern homes that are carved out of sheet rocks, which are much cheaper and less durable. Log cabins have the power to offer you with a sensation that is reassuring that you can use them for endless times. The fact is that some of them can actually be so strong that no force of nature can easily destroy them. The type of wood that is used to make the cabin is very strong and durable.

Log cabins also have the power to connect you to your ancestors just by the looks, as they resemble very much to the traditional types of wooden homes used by them. So for present time home owners, log cabins can be considered as one of the best pieces of estates that can simply be undeniable and yet has the power to make a statement.

The Go-Green Concepts

There a many people who feel or believe that log cabins are not very much eco friendly in nature. There certainly are different reasons for that misconception, and one of them is that the cabins are made up of wooden logs. The fact is that log cabins use special types of split wooden logs that are long lasting and need not be replaced very often. Apart from this being natural they are also considered as better option over plaster for your house. Presently many architects consider them as better construction tools.

When speaking of green concept, chemicals that are used for treating these logs can pose a threat to the environment. But you forget that today we are having sealants and chemicals that are eco friendly and cause less harm to the environment. This also makes the log cabins more eco friendly as compared to modern home plastering materials.

The natural Design

Log cabins are always given with very distinct design and finish. They appear to be very much natural and at the same time seeing them gives you a feel of being connected to the nature. You just need a little imagination to enjoy being much closer to the nature, when sipping your morning coffee inside the log cabin. The design itself offers the special looks to the cabin that is a combination of environment and nature beauty. Apart from this, you also have the convenience to design your own layout depending on the size, amenities, shape and number of rooms.

Unaffected by weather or time

It’s quiet natural that you come across a log cabin that is as old as hundred years or more! As the quality of wood used to construct these cabins is very good and durable, so you can always ensure that these cabins are much more durable and ever lasting as compared to plastered rooms. They also demand less maintenance or replacement of logs. As they are sturdy and tough, so they are also weather resistant. This is also one of the reasons why they are more economical as they are considered as one time investment. Even if you need to replace a single log it does not cost much.

Direct marketing sales letters need not be written by a copywriter but they need to provide qualified sales leads. Well thought out sales letters are the key step to closing sales presentations consistently. See how following 3 steps can provide closing sales leads and a cost effective direct sales marketing campaign.

1. First determine what you want your direct marketing sales letters to achieve. Acknowledge that getting sales presentations must be proceeded by advertisement’s goal of convincing prospects to read your marketing sales letters. Quality closing sale leads help result in great sales presentations. Visualize your goals before you begin writing anything. Do you want to generate inquiries (leads)? Do you want to get immediate orders and attempt to bypass the lead sales process? What worthwhile action do you want prospective clients to take? How do you want them to respond? Put your visualized goal in bold writing, and tape it to the front side of your computer. Refer constantly to your goal, as you develop your message. Everything you write should directly support this ultimate goal of closing sales.

2. Estimate how much response you reasonably expect from your direct sales marketing. Not every person is going to respond to your sales letter offer. Just what response are you going to nail down? Is it going to be 1/2%, 1%, or an incredible 3%? Note that scrubbing your mailing to the right prospects only, dramatically shoots up the lead inquiry quality. Aim directly at your best targeted prospects first, as you are going for action and results. You would never imagine how many people respond to everything and do nothing.

3. Gauge how much your campaign to conquer closing sales will ultimately cost. Adding list acquisition cost + printing & mail preparation + postage + time will give your answer. Light that candle in your head, until you brightly realize that the cost of upgrading your contact list is worth every nickel spent. Don’t have your entire campaign go up in smoke shopping for the lowest cost prospect list. The postal service has linked first class postage directly into your mind. Shake in the reality that standard rate postage is a pure money saver not affecting sales lead response at all. Outlay on a postcard is cheapest, but cheap lowers response unless you can drive home your message effectively. An envelope only needs to contain a one sided letter with possibly a reply card. Often the “tri-fold” gives just enough space and options to trigger to enhance curiosity to open it and read the contents.

Use these direct sales marketing guidelines, before mailing letters to potential clients to increase leads and close sales.. If you miss your available opportunity to give sales closing presentations, it is a given fact that you will not be closing sales..

Anything a company furnishes you with to become a better salesperson should be taken advantage of, and that includes “The Sales Presentation Manual”. The sales manual presents a step by step description of the product tightly constructed so that nothing is left out. They are particularly useful for new salespeople or salespeople who have not made many presentations.

Some seasoned salespeople however, dislike using sales aids that are so tightly structured, they feel they are too restrictive and do not leave much room for interpretation, but for the inexperienced or unseasoned presenter they are very beneficial. Sales Manuals come in a variety of forms and sizes. They are a clear adjunct to the presentation.

Using the manual correctly can furnish you with these clear advantages:

1- You get the best results out of using a manual if you first go through it, understand it, and become familiar with it. Familiarize yourself with it so you don’t stutter or stumble your way through it in front of the customer. Practice going through it until you sound smooth while putting your points across with relative ease.

2- When you cover a point, the prospect sees it and has it explained so there is no possibility of confusion or misunderstanding. Make sure the prospect understands each point before you move on to the next one.

3- As with any presentation remain in control. This is very important. Do not let the prospect “flip through it”, handle it or or knock you out of sequence. If they attempt to do any of these things take back control as quickly as possible with as little flair as possible, but take back control.

4- Do not read through it verbatim. Follow it closely as previously mentioned but do not appear as if you are stoic or lecturing. Attach your own personality to it. As with any presentation, tailor it as much as possible to your own style and set of selling skills but follow it as closely as possible for content.

The “Sales Manual” is an excellent way to cover all the relevant and essential parts of a product in the simplest way possible without omitting anything. It is an excellent sales aid particularly for inexperienced presenters. One important thing to remember, it is still your interpretation that brings it to life.